Agency Growth Traps
Agency’s Growth Traps While I do my fair share of business reading, I can’t claim to be the originator or title-bearer for what I have termed the “Growth Trap” that entrepreneurs operating in one or another (or all) development: be it online or otherwise. Though, this affects the digital marketing service space the most acutely. […]
Why Content Matters! & Why I keep repeating it so much…
Introduction In the ever-evolving landscape of digital marketing, search engine optimization (SEO) has emerged as a critical pillar for businesses seeking to establish a robust online presence and attract targeted traffic. However, the secret to long-term SEO success lies not in quick-fix tactics, but in the strategic development of high-quality, engaging content. As search […]
Consultative Selling
My Consultative Selling This is a critical posting because one area that about 90% of agencies struggle with is understanding the arena they are in and how it differs from other arenas. The sale of intangible time-delayed services is, as a fact, a very challenging form of sales and one which requires a great deal […]
Why Pentax?
Why do I shoot Pentax As we age our choices add up and the consequences of those choices becomes more apparent. When it comes to a camera platform I was born at just the right time for Pentax to my camera of choice – though I admit to a deep and abiding love for Nikon […]
SEO – Content, Content, Content
Those who know me know that I’ve shied from the kind of personal limelight many seek with the ardor of a moth a flame; this isn’t because I’m shy; it’s because I veered into working with startup companies, environments where the brand is more important than the person. A huge part of what I’ve been […]